Most people concentrate on social media sites rather than email lists. What most people do not realize is that building an email list actually brings more revenue and sales to a website than using the social media sites. In order to understand this better, below are some facts that answer the question;
How Important Is Building An Email List?
First off, it is paramount for people to understand that the email list you create is the most valuable asset for your community building. Below are some of the various reasons why this is so;
- It always shows a huge sign of trust from your subscribers; in that, when they request you to email them, that signify that they trust you and would look forward to your content, your products and services. Their act of requesting you to email them displays their huge commitment to your products or services signaling a huge business opportunity for you.
- Another reason why having an email list is important is that your potential clients and existing clients can receive your emails all the time but cannot check your website daily. This means that even though they do not visit your website daily to see your new offers, they always check their emails daily and thus will get your information nonetheless. There are people who could visit your site once in a month but they always check their emails after every 5 minutes daily.
- When you have an existing email list, you will be able to get your message across to your target market without the fear that they will ignore the message. It is much easier for people to ignore your status updates on social media sites than it is for them to ignore their inbox items. This ensures that your message reaches to your target audience all the time.
- It is a proven fact that the people who make most money from their online ventures do so via email marketing. Most internet marketing gurus attribute their success and fortunes from using email marketing which is made possible by their well built email lists. Most of them took their time at the initial stages of their marketing campaign to create a quality email list which is solely responsible for their huge success.
In conclusion, there are various ways of building your online community in order to gain financially from such an online community through trade and adverts. Social media sites, social networking as well as blogging are some of the ways that you can make your online community grow bigger.
However, building a strong and quality email list can surpass all the above methods of growing your online community due to its effectiveness. It is however, important to ensure that the email list you create is a quality one as opposed to quantity.
A quality email list ensures that you have a list of subscribers who are genuinely interested in whatever it is you are offering to the market. This guarantees you of a steady source of income whereas a quantity list will leave you with a lot of subscribers who are not interested in what you are offering meaning it will be a waste of time.